Monday, 4 May 2015

Contextual research_ Nudie Jeans co

This contextual reference was kindly shared with us by Tamsyn who has been working as a satellite group to ours.

A swedish Jeans brand that uses off cut denim to create bespoke furnishing pieces.
Its really encouraging to see a successful business working in a similar way to how we are. I am inspired by the simplicity but effectiveness of their work, and the finish they have achieved; which is something for us to aim for.

I also particularly like the fact that they are a fashion brand who are taking responsibility for their own waste stream.



No comments:

Post a Comment